This summer, The Rockefeller Foundation released a report about effective storytelling in the digital era. The foundation worked with journalists, nonprofits, businesses, technologists, marketers, academics, and many more people to provide perspective for this report.
After publishing the report, which you can read below, the foundation announced that the next step would be to workshop their recommendations with selected and diverse leaders in order to produce a new platform. The platform will exist in many formats, will be measurable, and can foster community.
At CMP, we are excited about the extensive research being put into impact media and how storytelling can actually impact people. Take a look at the report, and let us know what you think.